boatBurner has been named new creative partner for Angie’s BOOMCHICKAPOP. The idea company will lead all creative initiatives, including broadcast, branded content, social, digital, experiential and in-store promotions, to continue to build the brand’s momentum in the competitive snacking category. With more than 14 flavorful varieties made with real, simple ingredients and nothing fake, Angie’s BOOMCHICKAPOP is one of the fasting-growing popcorn brands in the country.
“We wanted to find a true business partner, not just an agency. Someone to both help build the business with breakthrough ideas and fight alongside us in the trenches,” said Chief Marketing Officer Suzanne Sengelmann. “We were looking for someone to worry about the integrity of our messaging and return on investment. The perfect fit was a team who loved and valued the brand the way we do, and who shared our commitment to igniting its soul. boatBurner is that partner,” Suzanne added.
“We’re looking forward to a fun ride with Angie’s BOOMCHICKAPOP, and we’re proud to be working on another great brand,” said Teddy Hobbins, CEO at boatBurner. “boatBurner is only five months old, but our curiosity, fearlessness and commitment are already being applied to companies that want more brave ideas. Angie’s BOOMCHICKAPOP disrupted the snacking category when it launched, and we want to continue this bravery in everything we create for it,” said Teddy.
The highly competitive search involved a variety of big and small shops from New York to Los Angeles. Angie’s BOOMCHICKAPOP was looking for someone to step up and approach its business differently from everyone else.
“From our initial meeting, our team liked boatBurner’s simple style,” said founder Angie Bastian. “They honestly spent more time listening rather than talking about themselves. You could see their team actually cared about working hard with us as partners,” added Angie.
boatBurner will start work with Angie’s BOOMCHICKAPOP immediately.