J.W. Hulme Co., one of the oldest and finest leather goods companies in the world, has selected boatBurner after a competitive review. boatBurner will lead all brand strategy, creative, design, and social efforts for the St. Paul–based leather company. J.W. Hulme has tasked boatBurner to simplify and clarify its brand promise to significantly increase its low awareness in the marketplace. In addition, boatBurner will help the brand with product innovation, expand experiential efforts and push the brand forward with brave ideas. The new J.W. Hulme campaign will be ready for the holiday season.