“The Calling” has captured the attention of more than 1 million people on YouTube. ARGO and boatBurner are ecstatic with the results as it continues to gain more and more traction with outdoor enthusiasts with very little paid media support. The premise was simple — tell a great story that doesn’t rely on showcasing all the benefits and features of an ARGO XTV. This experience-focused short film was allowed to breathe with beautiful cinematography and a nostalgic narrative. The online metrics were staggering, with over 43% of viewers watching the entire 3:40 video. A special thanks to Plural and Explosion Robinson for making this project turn out awesome. Watch now.