A well-crafted brand identity design provides recognition of the brand and its culture as well as it communicates the nature of the business. The brand identity is critical for any company or organization. When creating a brand identity you must think of everything that goes into it. From the logo, symbols, typography, color, strategy and more. The brand has to have meaning — it's your face to the world. To start, the logo should be memorable and impactful despite the color or the size of the mark. Below are logos designed to make a lasting impression.