boatBurner

Too many brands play it safe. boatBurner believes
brave ideas grow winning brands.

The brave idea for Roy Farms was to distribute an all-new
craft beer brand without beer to celebrate hop farmers.
No people. No farm. No beer.

The brave idea for ARGO was to bypass the powersports
category and enter the hospitality industry with the
ARGO Anywhere Tiny Lodge.

The brave idea for Angie’s BOOMCHICKAPOP
was to sell the brand’s purpose, not just products.
We empowered women to live out loud and proud. Boom!

Our adopted forefather at boatBurner is Alexander the Great. His strategic leadership and legendary order to “burn the boats” when his army was overwhelmingly outnumbered was epic. His brave philosophy helped everyone visualize and commit to only one option: Win.

Our purpose is to help our clients win.

curious

fearless

committed

We’re not order takers. We are explorers of the unknown. We take our own deep dive to unearth insights that will position your brand differently so it stands out.

We’re comfortable with being uncomfortable. Too many brands play it safe. This comfort zone leads brands straight into the sea of sameness. To drive engagement we create ideas people talk about.

Our purpose is to help our clients win. With brave ideas. No matter the problem or opportunity, our focus is on the idea. Ideas are everything.

curious

We’re not order takers. We are explorers of the unknown. We take our own deep dive to unearth insights that will position your brand differently so it stands out.

fearless

We’re comfortable with being uncomfortable. Too many brands play it safe. This comfort zone leads brands straight into the sea of sameness. To drive engagement we create ideas people talk about.

committed

Our purpose is to help our clients win. With brave ideas. No matter the problem or opportunity, our focus is on the idea. Ideas are everything.

A BRAVE IDEA IGNITES THE SOUL OF A GROWING BRAND.

Brave ideas are strategically designed to be exciting, empowering and entertaining. They start conversations with consumers to build brand engagement, loyalty and advocacy. Brave ideas connect brands with culture.

At boatBurner, we grow winning brands with a brave idea first, and flawlessly execute branding, advertising and the digital channel du jour second.

In that order.

Analytics & Data Mining
Art Direction
Global Brand Strategy
Branded Content
Branding & Identity
Brave Ideas
Concept Development
Consulting
Copywriting
Design System
Environmental Design
Event Design
Exhibition Design
Experiential
Film/Video
Media Planning & Buying
Media Strategy
Naming
New Brand Development
New Product Development
Packaging
Radio
Research
Retail Design
Social Media & Content
Website Design

Teddy Hobbins
CEO/Partner

Teddy built his career on growing brands through comprehensive launch and relaunch initiatives for a range of companies, from automotive and retail giants to med-tech and CPG startups. His diverse industry background has only fueled his constant pursuit of solving business problems. Teddy knows there is no way to build a powerful and cohesive brand without an intimate understanding of the business, the marketplace and the customer.

Teddy is our brand strategist and account director, overseeing every step of the branding process. He works directly with clients to identify the best opportunities to market themselves and align their brand essence with culture. Prior to boatBurner, Teddy was in senior account management and leadership roles at Periscope, Carmichael Lynch and Fallon.

Email Teddy

Chris Wareham
Creative Director/Partner

Prior to founding boatBurner, Chris was a creative director at Periscope in Minneapolis. His consistent talent at delivering strategically built creative platforms for a diverse roster of brands, and his deep commitment to his clients are what make him stand out.

During his 18-year career, Chris has crafted award-winning work for Great Clips, Buffalo Wild Wings, Rust-Oleum, Arctic Cat, TCF Bank, Papa Murphy’s Pizza, MasterCraft, Hormel Foods and United Way. His work has been honored in many prestigious industry awards, including Communication Arts, Radio Mercury Awards and AIGA.

Email Chris

Doug Mickschl
Creative Director/Partner

As one of the founders of boatBurner, Doug has lived boatBurner’s winning purpose for over 24 years in the ever-changing world of advertising. The driving force behind his successful creative career has been his brave ideas and desire and willingness to push creativity where others don’t go.

Doug’s award-winning work spans a broad spectrum of clients like DreamWorks, Andersen Windows, Toro, Minnesota Twins, Bridgestone, Arctic Cat, MasterCraft and Buffalo Wild Wings. His work has been honored in many industry award shows, including The One Show, Communication Arts, AIGA and Effies.

Email Doug

Brandon Van Liere
Design Director/Partner

Dynamic. Intuitive. Imaginative. Brandon brings a wealth of design acumen to boatBurner as partner and design director. His brave perspective and simplistic approach complements his high visual standards for design and consistency. His client experience spans a broad range of companies, including DreamWorks, Arizona Diamondbacks, Best Buy, Target, Great Clips, Hormel, Sun Country Airlines, Miss Mary’s, Life Time Fitness and Formica.

Prior to boatBurner, Brandon was an associate design director at Periscope and BBDO in Minneapolis. He has received international acclaim from the design community, including Communication Arts, Luerzer’s Archive, Graphis and AIGA.

Email Brandon