Boston Scientific charged boatBurner to formulate a global brand strategy that united the BSC Rhythm Management (Electrophysiology and CRM) division while creating a brave idea to introduce PolarX and LUMINIZE to the world.
THE BRAVE IDEA:
The competition is already fully entrenched with physicians and organizations that rely deeply on existing technologies. Product features, data points, safety, efficacy and cases are all important, but at the end of the day the best way to take on the competition was to make this personal. To show the strength of BSC’s electrophysiology brand and portfolio we took real patient arrhythmias in brought them to life in a whole new light.
Currently the technology is being used at several global sites with hundreds of procedures completed to date. BSC will quickly expand markets and hope to have all requirements fulfilled to launch in the US in the future.