Good Source Foods
With the success of Angie’s BOOMCHICAPOP and Miss Mary’s Bloody Mary Mix, a century-old chocolate company, Buddy Squirrel, from Milwaukee, Wis. came to boatBurner to launch a new product. After meeting with the co-founders and listening to their vision, we realized there was even a bigger opportunity with this project. It was time to reinvent the entire company. Together, we transformed Buddy Squirrel into Good Source Foods — a company dedicated to the health and well-being of all people.
Leveraging insights from Mintel Trends and GNPD, Nielsen data and other secondary research, we drastically reformulated the product with the team and re-positioned the brand to create a brand promise much more in-tune with today’s Mindful Eater. The result is the first-ever functional day-parted snack to give people the right ingredients at the right time of day. The Good Source brand purpose is to redefine the better-for-you segment of the food industry by formulating snacks to satisfy appetites without overeating.
Good Source Foods’ first products are set to launch in September 2019. As we deploy the go-to-market strategy we’re also developing line extensions that support the brand promise and positioning with more products to come in the near future. Order a sample box today.