Miss Mary's Morning Elixir


Miss Mary’s came to boatBurner to brand and launch Miss Mary’s Morning Elixir – a Bloody Mary mix that flirts with perfection. We knew we needed to be fearless if Miss Mary’s was going to make an impact in a crowded category and, most importantly, stand out on the shelf. Miss Mary’s unique flavor will please the pants off all types of Bloody Mary drinkers, and the design needed to take this same approach.

The brand identity riffs on vintage pinup images. The illustrated brand has a handmade feel that captures the product’s uniqueness and small-scale production. Since launching, Miss Mary’s has seen significant growth and scaled its distribution channels across seven states. The brand design has been featured in numerous international design publications.

Thank you to all the writers who have contributed to Miss Mary’s distinct tone and personality.

Miss Mary's Morning Elixir


Branding/Collateral/Experiential/Naming/Packaging/Print/Retail Design/Social/Vehicle Graphics/Website Design/Dual Language