Torax Medical came to boatBurner to win. The assignment was to rebrand and relaunch LINX – a revolutionary solution for reflux disease.
The medical device marketing world was ripe and ready for a disruptive idea – and we were ready for the opportunity. The dated mold needed to be shattered.
Since the new LINX integrated campaign was launched in October 2015, site traffic has tripled and sales significantly increased in Q4 of 2015 and Q1 of 2016. New hospital and center distribution has seen positive growth.