Brave is at the center of everything we do at boatBurner. Angie’s BOOMCHICKAPOP wanted its brand to live out loud and to be brave. To do something that’s completely different in the better-for-you snacking category. To empower women and young women everywhere to be proud of who they are with an unapologetic attitude. Our collective love of brave, bold ideas was the catalyst to ignite the soul of this growing brand.
boatBurner started this integrated campaign with a complete brand refresh, including finalizing the packaging, logo as well as designing a new trade show experience and website. The responsive site was designed to simplify and tell the brand’s amazing story and mission. We launched the brand’s first-ever national campaign, “Crush it.”
The inspirational :60 “Crush it” anthem features real stories of real people (there’s nothing fake with this brand) who crush it every day. The two TV spots and digital content are complemented by the Pop of Positivity tour — an experiential and sampling event in five major markets. The tour’s centerpiece is a 12-foot bag where people can walk inside the bag to record and share what they’d like to crush in 2017. New social and digital content will debut throughout the “Crush it” campaign. Boom!
Credit: Kohnstamm Communications, PR and media relations for Pop of Positivity Tour
Branding/Packaging/TV/Point of Sale/Print/Website Design/Art Direction/Experiential/Photography/Copywriting/Shopper Marketing/Tradeshow Graphics/Social Media & Content