How did we differentiate ARGO in an extremely crowded and established power sports category? We entered the hospitality business with an off-the-grid vacation destination in the northern woods of Wisconsin. The ARGO Anywhere Tiny Lodge was a complete and private experience like no other where anyone could book a free weekend getaway at the tiny lodge. The integrated brand experience included XTVs, ATVs, a cozy tiny lodge and over 2,000 private acres for hunting, fishing, riding and relaxing.
The ARGO Anywhere Tiny Lodge was booked out in six hours the day it was launched, and hundreds of people signed up to be on the waiting list for next year’s "Go anywhere" location. The initial results have created industry buzz and dealer excitement. The tiny lodge is now open and receiving rave reviews from guests. Get on the wait list today.