The Tile Shop

Superior Products

The Superior brand packaging design didn’t match the superior quality of the contents inside each package. A change was needed. The Tile Shop engaged boatBurner to rebrand the Superior line of products to the Pros – a customer segment The Tile Shop wanted to put more of an emphasis on.

The result was a modern, clean and simple design to distinguish the Superior brand as a premium and dependable line of products. This cohesive and flexible design system made it easy to extrapolate to a wide variety of unique packaging and container structures. The boatBurner team designed over 75 SKUs to complement the core Tile Shop brand and work seamlessly with legacy and new in-store environments.

The Tile Shop


Global Brand Strategy/Rebrand/Logo Design/Packaging Design/Dual Language/Brand Standards/Production Design