Even though Lifetouch has been around for almost 80 years, the company had to re-introduced the brand to a new generation of school administrators across the country. Lifetouch needed to tell their story of how they do more than show up and take pictures. We created a digital video campaign to introduce the amazing Rosemary— the head Administrative Assistant of Eagle River Elementary who knows the value of a great partner. To complete the story, we designed Eagle River’s brand identity to showcase the wide variety of products and resources from Lifetouch. These digital videos were hyper-targeted on Facebook and LinkedIn to make a personal connection. Go Eagles!