THE ASK: With any new model release there are numerous assets to create and produce. We gear up every spring for ARGO to shoot the new line-up of XTVs, ATVs and commercial vehicles for the late summer launch. Wait, stop everything. The Covid-19 pandemic arrived. Borders closed. No travel. No shoots. No nothing.
THE BRAVE IDEA: The pandemic didn’t stop the ingenuity of making this model year a huge success. The brave idea was for the creative team to partner with a nationally-known CGI artist to create beautiful imagery out of layers and layers of creative assets and photography. Yes, we missed the outdoors and the black flies, but the result was stunning.
THE RESULTS: The MY21 model year launch was a complete success for ARGO and their 450+ dealers. The vehicle imagery told the “Go Anywhere” narrative beautifully. These images were utilized to create the integrated launch to inspire everyone to go where others can’t.