THE ASK: Launch the all-new ARGO Sherp Series. Start to finish in five weeks. Go!
THE BRAVE IDEA: “Yes, we can pull it off” rings a bell. With a brand promise of Know No Boundaries,” the client’s ask was not unheard-of or impossible. The brave idea was our execution plan to pull this off before the year’s end. Concept, shoot, edit, design, develop and launch everything in five weeks.
THE RESULT: The cohesive, integrated campaign excited North American dealers to pre-order and distribute this fleet of UTV beasts. The momentum continues to grow. More updates to come.