A brave name and design matters.

Angie Bastian, co-founder of Angie’s BOOMCHICKAPOP, was interviewed in the Wall Street Journal about the difficult decision in changing brand names and why it matters. Minneapolis-based advertising agency, mono, created the name and the original design in 2014. In 2016, boatBurner refreshed the packaging design, including the new Angie’s logo to make a tighter connection between Angie and BOOMCHICKAPOP. In late April, boatBurner launched the brand’s first-ever national broadcast campaign, “Crush it.”

https://www.wsj.com/articles/t...