boatBurner launches new ARGO integrated brand campaign.

Before we started this project, we ran over every power sports cliché you could imagine. No more perfectly clean machines in the mud. No more forced sunset shots. No more riders pointing to something off in the distance. Those days are over. 

boatBurner commissioned Nigel Sussman to bring his memorable illustration style to life to connect ARGO with outdoor enthusiasts. No words, just vibrant outdoor eye candy with hidden elements waiting to be discovered. We shared these individual hunting, fishing and recreational stories to targeted audiences — but when the images were combined, they seamlessly told the complete ARGO brand story. Go hunt. Go fish. Go play. Go anywhere.