boatBurner creates beer brand without beer.

Today, boatBurner launched an all-new craft beer brand called No Beer™ for Roy Farms, the world’s largest independent brewery-direct hop farm. This first-ever brew doesn’t deliver on great taste or a hoppy flavor, but instead celebrates the people at hop farms around the globe.

The No Beer cans are completely empty to put the emphasis on the brand’s purpose – No People. No Farm. No Beer.™ Cheers!

See the work.