boatBurner digs in on Roy Farms’ commercial hops strategy.

Longtime partner Roy Farms, the premier direct-to-brewer hops producer in North America, engaged boatBurner to help revamp their hops division and increase the value they get out of the dirt. In-depth customer research, segmentation, business model modifications and breakthrough creative have Roy Farms poised to further establish their reputation as a hops godfather of the craft beer industry.