If you live in Minnesota, you know Bachman’s. Their color purple has been an instant brand quality statement for generations. Their retail brand has been a destination for unique offerings and family values for guests every month of the year. Bachman’s engaged boatBurner to refresh their iconic brand across the entire brand ecosystem. With multiple divisions and business centers, boatBurner worked with the marketing team to ensure all design possibilities were explored to ensure the company stakeholders were aligned with and inspired by the brand refresh.
The outcome was simple, beautiful, and modern. Bachman’s will start refreshing in-store immediate needs such as the brand identity system, in-store signage, packaging, retail bags and floral wrapping. The full rollout will take time, but the boatBurner design team is enthusiastic to bring it all to life, including hundreds of custom vehicle wraps.