Affinity Plus

boatBurner reimagines the Affinity Plus brand.

Just a local 20-something branch credit union. Not a national brand. Not the kind of big bank brand opportunity so coveted by agencies. But boatBurner saw a massive opportunity. And we were right. Affinity Plus Federal Credit Union turned out to be a brand filled with wonderful people who refreshingly put their members first. Great people who were real, honest and down-to-earth. Affinity Plus was looking for an agency with shared values and disruptive thinking to align their entire organization through brand strategy, creative and design.

The result was a rock-solid brand strategy and modern brand design that permeated the entire organization, helping Affinity Plus position itself differently in Minnesota. The new look brought out the positive vibe that’s true to its brand, from in-branch design and ATMs to digital apps and all in-branch communications. More to come in 2020.

Affinity Plus


Strategy/Branding/Design/Copywriting/Art Direction/Advertising/Media Planning & Buying/Billboard/Social Strategy/Brand Standards/In-Branch Design/Signage/ATM Design/Checkfolio System